Benetton is a really pricy stories chain, so they used a marketing strategies called distraction marketing. They create some commerical to take people off, they think it make people forgot about the unrational price of the products. In the other hand, Forever 21 go to a customer friendly marketing, their product usually at a low price. Plus they have a trendy and freash style of collection, attracted many young-adult and teenagers to shop their.
Additionally, their stories was well designed, people enjoy shopping their more then other low-price store.
Firstly, I really enjoy shopping at Forever 21. They have large range of style that I can choose from and the price was low, that's excatly what i enjoy shopping at.However, I do not want to work there, since there are always people there. The visitors of the shopping grap every clothes to put on, and when they don't fit it , the put it back randomly. The store is always busy, the fitting room is always followed with a long line. Everytime when i looked at the assistance working there, they are always busy around the shop. They were flodding clothes, helping directing the customers to the fitting room and check out for them. I can't imagine myself working there.
I think i will probably work at Benetton. Even i never been there, but it is a expensive store so i suppose they have fewer customers. In that way i will not be that busy.
:)
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